The integration of Artificial_Intelligence (AI) into marketing has transformed customer dealings, data investigation & decision-making. AI-oriented tools like chatbots, sanction systems, & extrapolative analytics improve personalization (Perz.) & efficiency. Though, consumers perception diverges across generational allies. Gen_Z, being digital communities, are happier with AI-driven technologies, while Millennials show diverse responses influenced by both old-style & digital experiences. The understanding of such differences is quite vital for effective marketing tactics. Artificial_Intelligence (AI) has changed modern marketing systems through the way of automation, predictive-based analytics & personalized (Perz.) engagement. This research analysis generational_differences (G_Diff.) in between Gen_Z & Millennials in their observation of AI_marketing (AI_M). The research opted toal 167 respondents which were surveyed by using a closed ended structured questionnaire alongwith including descriptive statistical analysis, t_test, ANOVA analysis, correlation test, regression analysis & SEM were used through SPSS & AMOS. The outcomes of the study indicates that personalization (AI_M) & trust significantly boost purchase_decisions (P_Dec.), whereas privacy_concerns (P_Con.) negatively impact consumer_engagement (C_Eng.). The study authorizes that there is significant generational_ differences (G_Diff.), with Gen_Z showing higher acceptance of AI_marketing (AI_M) tools. The findings of the research provide strategic-based inferences for marketers or vendors to design morally accountable & generational-specific AI-based strategies.